Sara Jackson, a dual national of the UK and South Africa, has worked in various roles for Nestlé SA for 3 decades, 2 of which were based in the GCC. Her experience includes senior business and executive leadership roles in regions across Africa, Middle East and Asia. During this time, she was instrumental in leading and supporting greenfield projects including establishing manufacturing facilities in new markets, business restructuring, new market entries and the integration of a major acquisition.

On leaving the corporate world in 2019, Sara established her own consultancy, Green Ethics FZ LLC, and is now managing the CIRCLE Coalition, a public private partnership, focused on developing a closed loop economic model for recycling post-consumer packaging waste. The CIRCLE Coalition, under the sponsorship of the Ministry of Climate Change and Environment, comprises multinational and regional brand owners including Unilever, Nestlé, Pepsico, Coca-Cola Company, Procter & Gamble, and the Agthia Group as well as the Gulf Bottled Water Association. The petrochemical and packaging industry is represented by Dow, BASF, Borouge and Tetra Pak, the Gulf Petrochemical and Chemical Association as well as the hospitality and retail sector represented by Majid Al Futtaim and Emirates Fast Foods. Participating NGO’s include Emirates Nature – WWF. Sara represents the CIRCLE Coalition on the Policy Committee of the Circular Economy Council in the UAE. She has participated in several initiatives, together with the Ministry of Climate Change and Environment, Ministry of Economy and Ministry of Industry and Advanced Technologies to define policies to support the development of the Circular Economy in the UAE. In November 2022, under Sara’s leadership, the CIRCLE Coalition has successfully licensed the Circular Packaging Association under the Dubai Chambers of Commerce. The work of the CIRCLE Coalition includes initiatives to support the development of the Circular Economy in the UAE, Saudi Arabia, Qatar and Bahrain.

In Saudi Arabia, Sara has supported the establishment of the KSA Packaging Working Group under the Federation of Saudi Chambers and as Technical Advisor to the Group, is engaged in developing initiatives between the National Centre of Waste Management and leading Saudi industry leaders.

Sara has played an active role in delivering workshops on the Circular Economy on behalf of Emirates Nature – WWF as part of their capacity building mandate. The most recent of which was attended by leaders in the banking, tourism and industry sector over 3 days in February 2022.

Sara is a qualified ORSC practitioner and has completed the Certificate Courses in Circular Economy from the Technical University of Delft and the University of Cambridge Judge Business School.

Sara Jackson

Technical Director, Circular Packaging Association


Day 1 | 13 May 2024 | Navigating circularity challenges – The crucial role of public-private dialogue in taking thought to action